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What is Off Page SEO?
According to Webopedia.com…
Off page search engine optimization refers to factors that have an effect on your website or webpage listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page. Examples of off-page optimization include things such as link popularity and page rank.
And according to Techopedia.com…
Off page optimization is a search engine optimization (SEO) process that involves all processes external to the website that can affect its search engine reach and results. It is a series of different processes that are directly or indirectly performed on external websites with the intent to optimize it for search engines. Off-page optimization primarily involves creating or building links on third-party or external websites.
Creating Backlinks for Local SEO
A lot of companies optimizing their website for local SEO create links on local directories. Example of these third-party directories are Citysearch, Instagram Superpages, Yelp, Yellow Pages, and Google My Business. Simply submitting your company to these free business listings can help your search engine optimization tremendously.
Do not submit links other than your company’s business name to try and trick the search engines by placing your keyword rich text as anchor text instead. The search engines are on to this black hat method. Just be as natural as possible and let them (the search engines) do their magic.
You will however want to give as much information including photos and/or videos to these third-party directories. The more complete the listing is the better your chances for SEO not to mention the more value your providing to your followers.
Social Media Networks and SEO
Even Google said, “The key to getting more traffic lies in integrating content with search engine optimization and social media marketing.” Social Media marketing has come along ways when it comes to playing a role in your website’s SEO ranking. It’s now a very important part of search engine optimization. Sharing your content on social media platforms like Twitter, Facebook, Google +, Pinterest, and LinkedIn are a few you should claim if you haven’t already. Make sure to fill out your about page and business information as much as possible, again complete as much information as you can and link back to your website or blog.
If you check out Lindero Brands you’ll see how I’ve claimed a good many social media platforms to leverage my business. I’ve even grabbed them for me personally. If you are looking to see if yours are available there is a great website called KnowEm, find out if your social media handles are still available for you to claim.
SEO & CONTENT MARKETING
Make Your Content Shareable With Social Media
Now that you’ve posted content and indexed that content with Google, it’s time to share that content on social media. Social media is an integral part of content marketing. Get that content out there on as many social media platforms that you can. Share, share, share. The more you get your content out there, obviously, the more likely it is to be found and shared again.
It is so important that your content can be easily shared with your site visitors. Make sure your visitors can share your content with just a couple of steps from the page or post they are on. Below this post is a good example of sharing content. You’ll find this blog post is easily shareable with the following social media platforms: Twitter, Facebook, Google Plus, Pinterest, LinkedIn, Reddit, and Tumblr. I even included an option for website visitors to email the article.
Other good examples of shareable content is allowing images to be pinned easily to pinterest or by adding an infographic to be shared. You can even include pre-made text to share on Twitter, just like shown below.
[bctt tweet=”The best place to hide a dead body is page 2 of Google search results. -Author Unknown (by @linderobrands) #seo #whatisseo #searchengineoptimization” url=”no”]
While these are tactics for on-page search engine optimization, they do play an important role for off page optimization as well. In a way that your content is being shared.
Get Backlinks Naturally
If you follow this guide and provide valuable/informative blog posts for your site visitors then you will begin to receive backlinks naturally. People will link to your content for this very reason. There is no need to go the black hat method and pay for your links. As you very well know Google will ding you for this and it could potentially effect your rankings with the search engines. Always go with what’s natural.