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If you are a local business an important step to your Thousand Oaks SEO campaign is obviously getting on Google. There are actually three opportunities you have to show up on page one of Google for your Thousand Oaks business. The first one being, run an ad with Google and take up the one of the first few spots on the top of page one of Google. Or second, claim your business on Google My Business (GMB) and show up as one of the three businesses in Google Places. Or three, show up organically on page one of Google with on page and off page SEO tactics. You could potentially show up in both Google Places and organically on page one if you’re lucky.
Google offers advertisements which appear on search results on Google. With Google Ads you can select your ad campaign specifically targeted to your keywords of choice. The advantage is you only pay if someone clicks on your ad. And you can set your budget as well as choose a location. Using Google Ads is a great way to advertise your business and make sure your company is appearing at the top of the search results when someone types in your keywords. Use the Google Keyword Planner to selectively pick which keywords are to be part of your ad campaign.
Google My Business
It might still be possible to get your business to show up in Google Places. You could potentially show up on the first page of Google for your Thousand Oaks business. First, you’ll need to claim your business on Google My Business (GMB). And then add as much information as possible about your business in the listing. Another great way of moving up in the GMB listing is to get Google reviews from some of your clients.
Meta Title & Description
In some cases, it may be necessary to put your keyword at the beginning of your meta title. Although if you want to increase your click-though rate you may want to change it up a little. Or just make it stand out form the rest. If your keywords are really low competition, you could get a way with putting your company name and then following it with the city “| Thouand Oaks” at the end of the title. For example, Shadow Oaks Dry Cleaners | Thousand Oaks, would be a good title. Or, Shadow Oaks Dry Cleaners | Thousand Oaks, CA.
Directories and Citations
Having directories and citations mention your business and in some cases link back to your business is a huge advantage. By having these directories and citations is like having someone cast a vote for you in your favor. Find as many local business directories as you possibly can and add your business listing. There are many ways of finding great local directories. Some are Yelp, Yellow Pages, Merchant Circle, and Angie’s List are a few I can think of off the top of my head. The more of these local directories and citations you have the better your chances of showing up organically on page on of Google.